The Leopard's New Spots - The Real Reason Behind Expensive Internet Ads
Two Kinds of Motivated Vendors
Out With the Old, In With the New
The 'Sunk Cost' Syndrome
A Buyer's Perspective
New Spots, Same Leopard
Pennisi's Take on Typical Real Estate Advertising
At Pennisi, we believe typical real estate advertising has potential to damage the value of your home, which is why we focus our marketing and advertising efforts towards genuine and qualified buyers. If advertising alone sold your home, you wouldn't need an agent. The truth is, the type of agent that relies primarily on advertising isn't working hard enough to warrant you paying commission.