The selection of an agent can hinge on many factors but for the unprepared it will often come down to one of two criteria: the price the agent suggests your property will sell for and the fee they will charge you.

Informed sellers know there is a far more important criterion to consider: the agent’s selling strategy.

Once your home hits the market, the price the agent quoted you initially become totally and utterly irrelevant. Their sales strategy then becomes everything. Read more