It’s probably real estate’s biggest con. And it’s affecting thousands of property sellers every month. It’s the advertising stitch-up and here’s how it works.

You decide to sell your property and you call the agent. The agent tells you that you’ve got a fine home and it’s likely to fetch a top price. All very plausible.

But then the agent starts to talk about the M word – “marketing”. In effect, the agent is not talking about ‘marketing’, he’s talking about ‘advertising’. And you are about to be conned into coughing up several thousand dollars, most, if not all of which, will be totally wasted. Read more